On the flip side, a team of editorial curators is behind many of Spotify’s most popular playlists, such as Today’s Top Hits, RapCaviar, ¡Viva Latino!, and Beast Mode. Who creates the editorial playlists on Spotify?Īlgorithms do create some playlists, including Discover Weekly, Release Radar, and Spotify Radio. Keep reading, because below we’ll walk you through the Spotify playlist submission process and explain how to increase your chances of getting noticed by Spotify’s editorial team. However, we have good news: you can pitch your upcoming, unreleased tracks directly to Spotify’s playlist editors from your Spotify for Artists profile. Getting Spotify to feature your music on one of its editorial playlists may sound like a tall task. Of the top 20 playlists, 70% are composed of new music, making them the hottest place for people to discover your music. Placement on one of Spotify’s top playlists is considered the holy grail for any artist hoping to reach the Billboard charts. These are known as non-editorial playlists, and while many have sizable audiences that make them particularly valuable to independent musicians, the most popular playlists are all Spotify-owned. Many are user-generated, created by fans, record labels, independent playlist curators, companies, brands, and other musicians.

More than 4 billion playlists are currently available to stream on the Spotify platform. While that dream still holds true for some, for many others, today’s top prize is having a track featured on one of Spotify’s most-prominent editorial playlists where it has the potential to be heard by millions.

For decades, musicians have dreamed of gracing the pages of major music magazines.

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